how to create an introductory email to kick off a campaign

How to create an introductory email to kick-off a successful campaign 

This is just one example of how you can construct an introductory email to send to your list.

Foreplay. The best part. Everything happens in the present moment. Foreplay is like living a wonderful future moment for several present moments.

Defining the Problem

  1. Ask the hard question: If you’ve been struggling with …what makes it so HARD?

Ask the pain-point question and then add a few lines to further explain or outline the problem.

  1. Define the problem: The problem is, most of us have neither the time NOR ANY IDEA why  <blank> … so they don’t know how to fix it.

Bold statement that defines the problem and a line or two that describes the results of living with the issue or the bandaid that people use instead.

Relating the Reader to the Problem

  1. Define popular myth(s) to debunk: Do any of these popular myths sound true for you?

List (point form) 4 or 5 the popular misconceptions around what you offer. You want people to identify with as many of these as possible and by referring to them as myths, you imply that they are not real and so their negative effects can be fixed.

  1. Another bold statement: The thing is, these are all just painful stories that we tell ourselves.

Add a few lines describing how badly you’re left feeling, when you think this way.

Relief to Learn This Is Not True

  1. Bold statement that this stinkin’ thinkin’ has nothing to do with the problem: But none of these stories, or anything like them, and ANYTHING TO DO with .

A line or two about the wonderful solution. Isn’t that great news? Followed by the video poster (linked to a landing page).


The User Path is explained in more detail below (after user clicks on video poster).

Selling the Instructor

  1. Bold statement extolling the virtues of the instructor: In his 27 years in IT, Dave has help large and small companies figure out .

A few lines about why this instructor is worth listening to.

  1. Bold statement about what you’ll get from this video: In this short (complementary) video Dave will show you exactly:

List a few things the user will learn or take-away benefits from watching the video. Followed by the video poster (linked to a landing page).


The User Path is explained in more detail below (after user clicks on video poster).

  1. Wrap-up the email:

Love and Light always,


P.S. Feel free to pass this information along to your friends and loved ones by sending them this email so that they can transform their love lives too!

Include the P.S. followed but the link, once again (to landing page). The link isn’t the video poster – just the title of the topic. Conquer Your Fear of NOW!


The User Path is explained in more detail below (after user clicks on video poster).

User Path

The following information is a high-level list of the users’ path. Each of the following components are explored in far more detail within the Master-course.

  1. The video poster doesn’t open the video. Instead it takes the user to a very simple landing page featuring an image (beginning of branding), some content and one button.
  2. Clicking the [button] opens a popup opt-in form: (name, email, [Show me the video]).
  3. Opting-in brings user to video landing page which hints at ‘Free Masterclass’ Webinar but also includes the video that the user has been waiting for. The video also talks about the free masterclass webinar that ‘completes the picture’ to give you the rest of the missing pieces to your puzzle. But the user has to click [Yes, Reserve Your Seat!] button.
  4. Clicking [Yes, Reserve Your Seat!] button brings user to another popup opt-in to register for event (name, email, [Register Now]).
  5. Clicking [Register Now] invokes a Congratulations/thank you page containing a link to the event. Confirms time and date of the event.

Another 1-minute video talking about how to prepare for the Webinar and to download the workbook.

It also contains a [button-link] to download the workbook.

  1. The user is sent a confirmation email containing links and information about the Webinar
  2. Later the user will receive a reminder email containing links and information about the Webinar