how to successfully execute an email webinar campaign

How to successfully execute an email webinar campaign

A successful email/webinar campaign can have many moving parts, which are really all foreplay to the glory of converting a perfect stranger – into a prospect – into a happy customer.

Each of these moving parts takes time and energy to develop – and so does your genuine relationship with anyone you’ve ever met who has become an acquaintance and then a friend. Quite simply, no one will buy from you if they don’t like you and trust you. The more you put into your campaign the more you’ll get back.

Having said that, here is a high-level example outlining the parts of a successful email/webinar campaign. This is certainly not the ONLY way to do it. Depending on what you are marketing, there are any number of additional User Paths, giveaways or information nuggets that can be used.

Begin with your list, or partner with someone else who has a list of your perfect prospects.

 

  • Introductory Email
    • [Free Video Poster] links to Video Landing Page
  • Video Landing Page
    • [Show Me Video] button links to Opt-in popup
  • Opt-in popup
    • Collect name and email
    • [Show Me Video] button links to the actual video page
  • The Video page
    • Free Webinar is mentioned at top of page
    • Timer for webinar
    • [Reserve My Seat] button links to Webinar Registration popup
    • The actual video (gives good content and sells the free webinar)
  • Webinar Registration popup
    • Reminds user of seminar details (date, time)
    • Collects name and email
    • [Register Now] button
      • kicks off confirmation email
        • second confirmation reminder email (day of webinar)
      • takes user to Thank You page
  • Thank You page
    • Congratulations video
    • Provides link to webinar
    • Reminds user of seminar details (date, time)
    • [Download] button to download manual for Webinar (PDF)
  • Reminder Email
    • 30 minutes before webinar
    • Provides link to webinar
    • Reminds user of seminar details (date, time)
    • [Download] button to download manual for Webinar
  • The Webinar
    • Content great value
      • Can be slide show
      • Live on camera
      • Pre-taped
      • Can include audience participation Q/A etc
      • Combination of live video and screen-sharing
    • Plugs the “offer”
    • “Offer” is available for a great price to participants of this webinar
      • [“Offer”] button takes user to Buying Page
      • “Offer” can be left available to participants for (‘n’ number of days)
    • The webinar can be left available to users for (‘n’ number of days (shorter time than “offer”))
  • Buying Page
    • Single pay option (i.e. $247) (regular price is $397)
    • 3-easy payments option ($99 x 3)
  • Follow-up email
    • 1 Day after Webinar
    • Reminder and links
  • 2nd Follow-up email
    • 1 Day after Webinar
    • Don’t want you to miss out
  • 3rd Follow-up email
    • 2 Days after Webinar
    • What you’ll learn
    • Time is running out
  • 4th Follow-up email
    • 2 Days after Webinar
      • Example success story
  • 5th Follow-up email
    • 3 Days after Webinar
  • nth Follow-up email
    • You can keep following up for as long as you feel comfortable – with any reason you can think of for another email.